Privacy Policy

Depending on how you interact with Sierra Myco Lab, we may collect the following categories of personal information.

Information You Provide to Us

We may collect information that you voluntarily provide, including:

• First and last name
• Email address
• Telephone number
• Mailing, billing, or shipping address
• Username or account information
• Social media username, profile, profile URL, profile image, or other social media information you choose to provide or connect
• Communications you send to us
• Customer support requests
• Feedback, surveys, reviews, and other submissions
• Preferences and account settings
• Product and service interests
• Order and transaction information
• Information you enter into Sierra Myco Lab while using its features

Account and Profile Information

If you create a Sierra Myco Lab account, we may collect information associated with your account, including your login credentials, profile information, preferences, account activity, and information you choose to save within the Services.

Passwords may be processed using secure authentication technologies and should not be stored by us in readable form.

Purchase and Payment Information

Sierra Myco Lab may allow users to purchase products, subscriptions, services, digital features, or other offerings.

When payment features are available, we may collect transaction-related information including:

• Products or services purchased
• Order amount
• Billing and shipping information
• Transaction date
• Payment status
• Refund information
• Partial or tokenized payment information

Payment card numbers and other payment credentials may be collected or processed by third-party payment processors. The payment processor's handling of your information is also subject to its own privacy policy and terms.

Information Collected Automatically

When you use Sierra Myco Lab, we and our service providers may automatically collect information about your device and use of the Services, including:

• Internet Protocol address
• Device identifiers
• Advertising identifiers
• Browser type
• Device type
• Operating system
• Language preferences
• Referring and exit pages
• Dates and times of access
• Pages or screens viewed
• Features used
• Links clicked
• Session information
• App activity
• Approximate geographic location derived from IP address
• Crash reports
• Performance information
• Interaction and usage data
• Cookie and tracking identifiers

We may combine this information with other information associated with your account or interactions with us.

We and our service providers, analytics providers, and advertising partners may use technologies such as:

• Cookies
• Pixels
• Tags
• Web beacons
• Software development kits ("SDKs")
• Local storage
• Device identifiers
• Advertising identifiers
• Similar tracking technologies

These technologies may be used to operate Sierra Myco Lab, remember your preferences, authenticate users, measure performance, understand how users interact with the Services, detect fraud, analyze traffic, personalize content, measure advertising effectiveness, and provide advertising.

Some tracking technologies may operate across websites, applications, devices, or services over time.

Where required by applicable law, we will obtain consent before using non-essential cookies or tracking technologies.

We may use personal information to:

• Provide, operate, maintain, and improve Sierra Myco Lab
• Create and manage user accounts
• Authenticate users
• Provide requested features and services
• Personalize the user experience
• Process orders, subscriptions, and payments
• Deliver purchased products or services
• Communicate with users
• Respond to customer support requests
• Send administrative and transactional communications
• Send newsletters and promotional emails
• Advertise our products and services
• Conduct remarketing and retargeting campaigns
• Measure advertising performance
• Develop new products, features, and services
• Analyze how users interact with Sierra Myco Lab
• Conduct research and analytics
• Prevent fraud, misuse, abuse, or security incidents
• Debug and troubleshoot technical problems
• Protect our users, business, systems, and legal rights
• Enforce our agreements and policies
• Comply with legal and regulatory obligations
• Establish, exercise, or defend legal claims
• Complete business transactions such as a merger, acquisition, financing, or sale of assets
• Carry out other purposes disclosed to you at the time information is collected

We may use your email address and other contact information to send:

• Product announcements
• Updates about Sierra Myco Lab
• Educational content
• Newsletters
• Promotional offers
• Surveys
• Special offers
• Product or service recommendations
• Other marketing communications

Where required by applicable law, we will obtain your consent before sending marketing communications.

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in the email.

Even if you unsubscribe from marketing communications, we may continue sending non-promotional communications necessary to operate your account, fulfill transactions, respond to requests, provide security notices, or communicate important changes to the Services.

We may work with advertising networks, analytics companies, social media platforms, and other marketing partners to advertise Sierra Myco Lab and Sierra High Mushrooms products and services.

These partners may use cookies, pixels, SDKs, advertising identifiers, or similar technologies to collect information about your interaction with Sierra Myco Lab and other websites, applications, or services.

This information may be used to:

• Display advertisements that may be relevant to your interests
• Create advertising audiences
• Retarget or remarket advertisements to people who previously interacted with Sierra Myco Lab
• Measure advertising performance
• Limit repetitive advertisements
• Understand whether advertising resulted in visits, registrations, or purchases
• Analyze customer acquisition and marketing effectiveness

We do not sell personal information for monetary payment in the traditional sense.

However, certain disclosures of identifiers, device information, internet activity, or usage information to advertising and remarketing partners may constitute a "sale," "sharing," "targeted advertising," or "cross-context behavioral advertising" under certain U.S. state privacy laws.

Where applicable, users may opt out of these activities as described in the Your Privacy Choices and California Privacy Rights sections below.

We may disclose personal information to the following categories of recipients.

Service Providers and Contractors

We may disclose information to vendors that perform services on our behalf, including providers of:

• Cloud hosting
• Application infrastructure
• Website hosting
• Database services
• Authentication
• Email delivery
• Customer support
• Analytics
• Payment processing
• Order fulfillment
• Fraud prevention
• Cybersecurity
• Data storage
• Communications
• Business operations

Advertising and Marketing Partners

We may disclose limited information to advertising networks, social media platforms, analytics providers, remarketing platforms, and other marketing partners for advertising, measurement, audience creation, and remarketing.

Social Media Platforms

If you interact with Sierra Myco Lab through a social media service or choose to connect a social media account, certain information may be exchanged with that platform according to your settings and the platform's privacy practices.

Legal and Compliance Disclosures

We may disclose personal information if we reasonably believe disclosure is necessary to:

• Comply with applicable law
• Respond to lawful requests, subpoenas, warrants, or court orders
• Cooperate with government authorities
• Protect our legal rights
• Protect the safety or security of users or others
• Investigate suspected fraud or illegal activity
• Enforce our agreements

Business Transactions

Personal information may be disclosed or transferred as part of a merger, acquisition, financing transaction, corporate restructuring, bankruptcy, sale of assets, or similar business transaction.

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.

The length of time information is retained depends on factors including:

• The reason we collected the information
• How long you maintain an account
• Whether the information is needed to provide the Services
• Transaction and accounting requirements
• Security and fraud prevention needs
• Contractual requirements
• Applicable statutes of limitation
• Legal and regulatory obligations

When information is no longer reasonably necessary, we may delete, anonymize, or aggregate it unless continued retention is required or permitted by law.

We use reasonable administrative, organizational, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no internet transmission, application, database, or storage system can be guaranteed to be completely secure.

You are responsible for maintaining the confidentiality of your account credentials and should notify us promptly if you believe your account has been compromised.

Depending on your location and applicable law, you may have choices regarding how your information is used.

You may:

• Update certain account information through your account
• Unsubscribe from promotional emails
• Adjust cookie preferences where available
• Disable certain tracking through your browser or device settings
• Request access to your personal information
• Request correction of inaccurate information
• Request deletion of certain information
• Request a copy of certain personal information
• Object to or restrict certain processing
• Opt out of certain advertising or data sharing activities where required by law

Privacy requests may be submitted to: info@sierrahighmushrooms.com

We may need to verify your identity before completing certain requests.

This section applies to California residents to the extent the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA/CPRA"), applies to Sierra High Mushrooms LLC or otherwise provides you with applicable rights.

California residents may have the following rights, subject to applicable exceptions: Right to Know, Right to Delete, Right to Correct, Right to Opt Out of Sale or Sharing, Right to Limit Use and Disclosure of Sensitive Personal Information, and Right to Non-Discrimination.

Requests can be submitted to info@sierrahighmushrooms.com.

Because there is not a universally accepted standard governing traditional browser DNT signals, Sierra Myco Lab may not respond to traditional DNT signals. Where applicable law requires us to recognize an opt-out preference signal such as Global Privacy Control (GPC), we will process the signal in accordance with applicable law.

In accordance with CalOPPA, this policy details our information collection practices, third-party disclosures, tracking technologies, effective dates, and contact methods for privacy inquiries.

If located in the EEA/EU, Sierra High Mushrooms LLC acts as a controller of your personal data under legal bases including performance of a contract, legitimate interests, consent, and legal obligations. Rights include access, correction, deletion, restriction, portability, and objection to direct marketing. Contact: info@sierrahighmushrooms.com.

We may use automated tools to analyze usage, interests, product preferences, marketing performance, or other information. We do not make decisions based solely on automated processing that produce legal or significant effects without applicable authorization.

Sierra Myco Lab is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. Contact info@sierrahighmushrooms.com if you believe a minor has provided us with personal data.

Sierra Myco Lab may contain links to third-party services whose privacy practices differ from ours. We encourage reviewing third-party policies prior to sharing information.

Interaction with third-party social media integrations is governed by the respective providers' privacy policies.

We may update this Privacy Policy periodically and will reflect updates via the "Last Updated" date at the top. Material changes will be communicated via the app, email, or website notice.